Rob Dube started his first business in high school selling Blow Pops out of his locker. For the last 30 years, he’s served as the CEO and co-founder of imageOne, ranked as one of the Top 25 Small Businesses in America as a Forbes Small Giant. Rob has guided the company with a focus on their purpose: To deliver genuine care that consistently drives extraordinary energy, actions, and experiences to everyone, every day, every time.

After his parents divorced while he was still young, Rob felt a rush to live life independently. He met his wife, and they married young, but he was determined not to repeat the same mistakes his parents had made. When their relationship experienced turbulence after their first child’s birth, Rob began to see a therapist who helped him understand his feelings. Understanding, however, did not give him the calm and clarity to process the anger he felt toward his parents. That’s where meditation came in.

Recognizing the benefits that meditation brought to all areas of his life, he sought to share it with others while debunking most people’s misconceptions surrounding the practice. He started his leadership retreat, donothing, and wrote a book about his own experiences transforming his life.

What Brett asks:

  • [01:35] Let’s start at the beginning.
  • [12:50] Did you feel like you were labeled as a kid?
  • [22:10] What led you to decide you wanted to be in business?
  • [31:11] Let’s talk about your early marriage.
  • [39:16] What role has meditation played in your life?
  • [45:45] Tell me about donothing and how this has emerged as an important part of your life and work.


Lessons for intentional living:

  • As Viktor Frankl says, “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” Meditation is a tool that has the power to enhance our awareness of that space.